It's been over a year since I signed up to Instagram and like every social media platform there has been some changes. From #Instapics, to #Instadaily and now #Instavideo, the limit is endless for marketeers on mobile app Instagram.
Instagram now has over 150 million users all pounding out hash tags to every photo they post. What easier way to find your market! They are hashtag'ing your business. All you need to do is explore the hash tag of the visual you want to post and discover the niche in the community. For example, when I started the Wonderworld nightclub Instagram profile, I would explore the hashtag '#MK', '#MiltonKeynes', '#MKClubbing' and follow the people within my target audience. This built my following immediately.
My Instapics consisted of cross platform promotion to Facebook and Twitter sites, flyers to different club nights, photos of the venue, the crowd, competitions, products and prices. Never forget the 4 P's: Price, product, place & promotion! Photos are a great way to engage consumers and the mobile app allows you to be creative with it, editing & enhancing pics or even creating collages. But when is the best time to post photos to Instagram?
Simplymeasured has a fantastic study into engagement with Instagram and finds the best time to post pictures. As you can see in the diagram 5pm -6pm is the best time for engagement where you will receive most comments.
When posting pictures to Instagram be sure to share them on Twitter and Facebook to reach new users, especially as Facebook photos have a 39% engagement rate. The ultimate recipe for higher engagement!
As spotted from socialbakers Fans significantly prefer pictures to anything else.
Amongst the growth in photo marketing, we have also seen the rise in video marketing. Have you tried Instavideo yet? I tried it for the first time the other day and received more likes and comments than I have done on any of my Instapics! There has definitely been a boom in Instagram videos, Vine & Youtube that there is more of an appetite for videos.
Video's have always been costly but the fact you can do it on your mobile is making it easier than ever to do a 15 minute shoot with editing facilities, as proven recently in some major brand campaigns. For example lets take a look at Red Bull's unremarkable Instavideo which achieved an astonishing 32,557 likes and 445 comments!
It is no surprise there are rumours to add advertising to Instagram. Do you think this will be a success? Would you pay to advertise? Leave your comments and let me know how you think this will work out....
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